According to a report by the Lancashire Telegraph, Burnley are once again looking at Derby County’s Jayden Bogle ahead of the upcoming January transfer window.

The Clarets have held a long-standing interest in Bogle going back 12 months.

Derby have in the past sold their top talent. But, in today’s market, they must follow in the footsteps of rivals Bristol City by commanding a fee representing Bogle’s true potential.

(Photo by MI News/NurPhoto via Getty Images).

The Robins, alongside Brentford, have pulled in the biggest profit on player sales of any Championship club in recent years. Their transfer model has been a real success.

This past summer, Bristol City sold Aaron Webster and Lloyd Kelly for over £30 million combined. The latter, a left-back, joined Bournemouth for £13 million.

Kelly is two years older than Bogle. Playing in a similar role, albeit on the opposite flank, he has yet to make his Premier League debut. Bournemouth signed his potential.

Last season, Kelly recorded one goal in 26 league starts for City. Bogle, on the other hand, posted two goals and a whopping eight assists as Derby reached the playoff final.

Comparing the two, Bogle appears far the better prospect. If City can hold out for £13 million for Kelly, then the Rams must demand more for their prized asset.

History, however, suggests Derby haven’t valued their top youngsters accordingly.

Tom Huddlestone was sold for around £2 million to Tottenham Hotspur over a decade ago. More recently, the popular Will Hughes joined Watford for a ludicrous £5 million fee.

(Photo by Alex Dodd – CameraSport/CameraSport via Getty Images).

Derby can’t afford to make another mistake like that with Bogle. The 19-year-old has so much potential, and they will regret it should they accept anything less than a Kelly-type fee.

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